Marketing Automation

What is it?

Marketing Automation - the process of using software to automate marketing tasks during the customer journey.
Automated Marketing is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on defining, segmenting, scheduling and tracking marketing campaigns.
The use of marketing automation makes processes that would otherwise have been done manually more efficient and makes new processes possible.
Marketing automation can be defined as a process in which technology is used to automate multiple tasks, which are performed regularly, within a marketing campaign.
A tool that allows an individual to design, execute and automate a timely marketing workflow can be called a marketing automation platform.

What Marketing Automation Can Do?

Marketing automation helps to cultivate, segment and determine the leader score. This ensures that businesses take the most effective measures to push customers to the shopping cart.  

What are the benefits of Marketing Automation?

Marketing automation helps companies create and implement the most effective marketing strategy possible. This can lead to more sales and allow marketers to focus on the big picture.

Marketing automation benefits marketing departments in many ways. Here are some of them:

Saving time and financial resources

The fact that you can automatically centralize the most important marketing actions (from teasing to after-sales loyalty) gives you more control and an overview of the project.
Imagine that a marketing department has more employees. One is responsible for the relationship with the customer, another takes orders, another requests feedback after making transactions.
Well, an automation marketing software does all these actions (at the same time) and gives you a complete activity report.

One-to-one relationship

What do customers want? To be treated as if they were the most important buyers. An automation marketing software allows connection at the individual level. From targeting to user behavioral analysis in interaction with your product, marketing automation helps you connect in real time with potential customers or existing ones.

Complete expertise

On certain important projects, companies face problems when it comes to specialists. Because it is difficult to find employees specialized in certain fields. Although it does not replace human input, a marketing automation software can reduce your need for human resources.
Which means, by default, lowering spending. You can do something else with the money saved: launch / extend an image campaign, invest in trainings, etc.

Who uses Marketing Automation?

Companies of all sizes and industries can use marketing automation, including B2B (business to business) and B2C (business to customer) enterprises.

How to succeed?

To succeed in marketing automation, you need to have a clear strategy and excellent knowledge about your product and customers. We constantly test and refine your processes.

How to choose the right Marketing Automation solution?

Consider the features you want from a marketing automation solution, as well as where you see your business in the future. Then choose a marketing automation solution that fits your budget.

Do you need help?

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