Search Engine Optimization – SEO

What is Search Engine Optimization

Search Engine Optimization or SEO is an acronym for Search Engine Optimization - a definition that has remained unchanged. The term includes all strategies and techniques aimed at improving the visibility of the site in search engine results (SERP - Search Engine Results Pages).

The goal is to attract as many visitors as possible from people looking for your company, products or services through search engines like Google, Yahoo or Bing.

What is constantly changing and making SEO a challenge are the constant updates that the major search engines publish. Specifically, if Google decides that sites with more images will get better positioning, then we need to adapt as soon as possible. Whoever adapts the fastest gains ground.

How it works

The most important SEO principle is competition. This is the most important thing to remember - competition. SEO and online marketing in general work on a competitive basis. Everything relates to what you have in front-back-left-right.

The better your competitors do in online promotion, the higher the level of competition and you will have to adapt in order for your business to grow. You can survive by sitting with your head in the box, but you will not be able to grow your business sustainably.

Another important thing: how do you really do SEO. A site is made up of several pages (except for the one pages we will talk about another time). In order to strengthen the domain of a site (domain authority), each page that makes up the site must be optimized as well as possible.

1x optimized page = 1x site power

10x optimized pages = 10x site power

You understand the idea. The better you optimize each page of your site, the stronger your site will be. Where there are many power increases.

A third very important aspect in SEO - it doesn't matter your turnover, the number of employees or the color of your logo. Although the age with which you are active in the online environment matters, a start-up and a company of 100 million euros turnover start with the same chance in Google, on the first day. That's why SEO is awesome and a huge opportunity for small businesses.

The main factors for optimizing a site:

  • the relevance of your site to Google searches (search queries);
  • optimizing each page for the most relevant terms (keywords);
  • attracting referrals through links (backlinks);
  • technical factors – page load speed, loading errors / display errors, etc.

In general, you can see the results of optimization efforts once the site has been "seen" and indexed by Google (crawled and indexed).

One of the most important factors at this time is the quality of referrals received from other relevant domains / sites (backlinks).

Careful! In SEO, not the number of references prevails; quality is the determining factor.

Other factors that are becoming more and more important are the performance and behavior indicators of your site visitors.

  • how many visits you receive (visits) versus the other sites in your field of activity with which you compete,
  • duration of a site visit, time on site,
  • duration of a time on page visit,
  • bounce rate.

What do organic results mean? What is the difference between organic and paid results?

You may have heard the term "organic search" or "organic results" or you still do not know the difference between organic and paid results (paid ads / Adwords).

Organic results are the sites displayed according to the quality of SEO efforts and do not take into account your promotion budget. They are displayed according to their relevance for the searched term and the positioning may fluctuate depending on your activity and competition.

What does Organic Traffic mean?

Organic traffic is the visits you receive from search engines from Google. Basically, a person who googles your business and reaches your site, is part of the organically generated traffic. In contrast, paid ads through Adwords are part of a dedicated category, paid traffic and do not influence the display in the Google ranking.

This is an important mention and a general confusion. Paid traffic from Adwords has no effect on your site's position in Google.

Organic traffic and Paid traffic are two different things that do not influence each other, at least not directly.

Another important mention is related to visits from Social Media (Facebook, Linkedin, Twitter, etc.). Although all links in Social Media have a "nofollow" attribute, a good presence in social networks brings you visits, ie traffic, on your site.

It is good to include in the SEO plan and a serious presence on Social Media. There have been many rumors and tests lately claiming that an article shared on Facebook, for example, can be viewed better by Google and thus better positioned in searches.

What does Direct Traffic mean?

Direct traffic is the visits that came to your site by typing the URL (site address) directly into the browser. These visits most likely come from people who have interacted with your business in the past.

As I mentioned earlier, the time spent on the site is a very important indicator that suggests to Google that your site offers quality content and thus give you more authority (domain authority).

  • Organic Search – have accessed your site through search engines (Google, Bing, Yahoo, etc.)
  • Direct – they accessed your site directly from the browser by entering the address www
  • Paid Search – clicked on one of your ads (paid ad / Adwords)
  • Recommendation – they accessed your site through other sites where you were promoting yourself
  • Display – they accessed your site by clicking on an image / video
  • Social – they accessed your site from social networks (Facebook, Linkedin, Twitter, etc.)

Why SEO is important?

SEO is important because it helps your business to be discovered in the wide galaxy www. Good SEO is even more beneficial if it answers the most important questions of your potential customers, thus generating site visits and, at some point, purchases.

An important aspect to consider is carefully choosing the keywords you want to focus on.

If the site or a page of the site ranks well for a term that has many searches but is not relevant to you, then site visitors will be dissatisfied and will leave.

In the medium and long term, this type of behavior (short visits) will be very harmful, so avoid them as much as possible.

Another confusion is that it is best to attract as many site visitors as possible. It is ideal only for a very large online store (like Emag), which offers a rich catalog of products.

For small and medium sites the most important thing is to attract people interested in your products / services. The quality of visits is much more important than the number of visits.

In time, you will see many sites belonging to well-known companies, which most likely have a large number of visits. Which, however, ranks lower than some niche blogs. Quality always wins over quantity in the "eyes" of search engines.

How long does it take to see SEO results?

This is a very important question and the biggest challenge in SEO. It is very important to know that SEO is a LONG TERM strategy. Again, the competition will directly influence the efforts you will have to make in SEO.

Ahrefs analyzed how long it takes in the media to reach the top position in Google. They say it takes about 1,000 days to get to the first page of Google on average. That would mean almost 3 years of work in SEO.

What does an SEO Strategy mean?

In short, an SEO strategy means a plan with the goal of attracting visitors to your site.

A successful SEO plan includes:

  • keyword research,
  • on-page optimisation and
  • attracting referrals through links (off-page SEO).

Looking in more detail. Before creating your site or publishing a post on your blog, it is advisable to make sure that you are targeting a specific search (keywords) and that term is found in the text.

Your focus should be 100% on the intent of your audience and not on forcing a bizarre expression for the sake of a keyword.

The most important aspect to consider in your Search Engine Optimization strategy is the intent of your audience. If for a product page you need to make sure it includes all the information needed for a purchase. A blog post should assist this acquisition process by delivering general information and answers to the basic need that your product / service addresses.

This process is defined as focusing on the topic, not the keyword. Basically, focus on the general action, not on an element or detail.

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