Video Production

About Video Production

One of the many ways to promote is to opt for a video production about your business!
In essence, the video brings together two things that catch our attention: image and sound. Both features play a significant role in conveying an effective message.
According to studies, the user remembers on average 95% of a message when watched in video format, while when read only 10%.
As a result, statistics show that a user's positive experience with a video ad increases their chances of purchase by 97%.
Whether it's an overview of the company, a product or service presentation, video vlog, video for social channels or customer testimonials, the video can help you increase brand awareness and generate new business opportunities.
It is undeniable: video marketing is the most effective type of content for promoting online services and products.
Being both versatile and profitable, the video is the perfect cocktail to boost your conversions.

The production of a video is done in three stages:

Pre video production

The first step in the process of creating a video is to prepare and establish the basic work. In this phase, it is essential to do the planning, research, problem solving and organization necessary for the video project to be successful.
Phase includes:
  • Video strategy / objectives
  • Budget / scope
  • Planning the production schedule / stages
  • Selection of stories
  • Project chronology
  • Story-boarding and crewlist
  • Creating the script
  • Research and location determination
  • Set design, props and clothing
  • Recruitment of actors
  • Production team / equipment requirement

Video production

The production phase is where all the raw materials for the video will be captured.
Phase includes:
  • Configuration of sound / lighting / video equipment
  • Conducting interviews
  • Extra voice recording (if needed for your project)
  • Capturing the b-roll (additional footage that is used to support your story)

Post video production

After the production stage is over, it's time for editing where all the magic happens. The manufacturer will carefully examine all videos and transcribe all interviews. Then, the story will be assembled and all the pieces will be put together.
Phase includes:
  • Logging interviews
  • Production of the final story
  • Music line selection and creation
  • HD/4K video editing
  • Graphics and text for the video
  • Special effects and transitions
  • Video compression and decompression
  • Revisions / approvals
  • Final delivery

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